Field 01 — Our story
Coverage should be drawn, not guessed at.
Norexon began as a side project for one editor tired of assigning stories from memory. It's now a small practice built around the same idea: put the map on the table first.
Field 02 — Origin
Started at a desk, not in a boardroom
Norexon started in Semarang, where its founder spent years assigning stories for a regional outlet and noticed the same pattern every quarter: the same three districts covered, the same sources called, and whole communities never once mentioned. Nobody had decided that on purpose. It had simply never been drawn out.
What began as a personal habit — sketching coverage on paper before assigning a beat — turned into a practice other editors asked to borrow. Norexon now works with independent reporters and small newsrooms across Indonesia, helping them see their own coverage clearly enough to change it.
The work stays deliberately small in scope: a session, a written map, a plan you can act on. Nothing about it depends on Norexon staying involved after that.
Field 03 — Values
What guides the work
01
Evidence over instinct
A coverage decision should be traceable back to something written down, not a feeling about "what we usually cover."
02
Respect for sources
Communities aren't a contact list to fill. Every method we teach starts from what's fair to the people being asked to talk.
03
Work you keep
Every session ends with something written you can use again — not a relationship we need you to renew.
Field 04 — Team
The people behind the sessions
Larasati Mahendra
Founder & Lead Facilitator
Bimo Setiawan
Field Preparation Advisor
Kasih Ambarwati
Community Sourcing Guide